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~person:"Guzman, Francisco"
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Brand management
28
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Guzman, Francisco
Esch, Franz-Rudolf
130
Burmann, Christoph
126
Baumgarth, Carsten
93
Melewar, T. C.
74
Meffert, Heribert
64
Bruhn, Manfred
61
Huber, Frank
59
Keller, Kevin Lane
59
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Proeger, Till
44
Tomczak, Torsten
44
Phau, Ian
41
Schmidt, Holger J.
39
Vrontis, Demetris
39
Bang, Nguyen
38
Foroudi, Pantea
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Bauer, Hans H.
36
Parida, Vinit
36
Wiedmann, Klaus-Peter
36
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Gupta, Suraksha
31
Kernstock, Joachim
31
Christodoulides, George
30
Iglesias, Oriol
30
Ko, Eunju
30
Romaniuk, Jenni
30
Budzinski, Oliver
29
Paul, Justin
29
Buch, Tanja
28
Hess, Thomas
28
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28
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The journal of product & brand management
11
Journal of business research : JBR
4
The journal of brand management : an international journal
3
Journal of Product and Brand Management Ser.
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
Handbook of research on ethnic and intra-cultural marketing
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ECONIS (ZBW)
28
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1
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Saved in:
2
A political candidate's brand image scale : are political candidates brands?
Guzman, Francisco
;
Sierra, Vicenta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10003930111
Saved in:
3
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
4
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
5
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
6
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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