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Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM

Levy, Shalom; Gvili, Yaniv - In: International journal of advertising : the review of … 39 (2020) 2, pp. 232-257

Persistent link: https://www.econbiz.de/10012200480

Can political cookies leave a bad taste in one's mouth? : political ideology influences taste

Tal, Aner; Gvili, Yaniv; Amar, Moty; Wansink, Brian - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2175-2191

Persistent link: https://www.econbiz.de/10011773867

The sweet smell of advertising : the essence of matching scents with other ad cues

Gvili, Yaniv; Levy, Shalom; Zwilling, Moty - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 568-590

Persistent link: https://www.econbiz.de/10011882034

I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce

Gvili, Yaniv; Levy, Shalom - In: Journal of business research : JBR 166 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014380337

Consumer engagement in sharing brand-related information on social commerce : the roles of culture and experience

Gvili, Yaniv; Levy, Shalom - In: Journal of marketing communications 27 (2021) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10012424757

Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany

Rößner, Anna; Gvili, Yaniv; Eisend, Martin - In: Journal of advertising 50 (2021) 4, pp. 391-407

Persistent link: https://www.econbiz.de/10012650822

Moving up in taste : enhanced projected taste and freshness of moving food products

Gvili, Yaniv; Tal, Aner; Amar, Moty; Wansink, Brian - In: Psychology & marketing 34 (2017) 7, pp. 671-683

Persistent link: https://www.econbiz.de/10011738048

Taste the Self You Want to Be : Desire for Social Image Enhances Taste

Tal, Aner - 2017

In two lab experiments, we show that when people wish to become closer to their ideal self,they tend to evaluate food that it associated with it as tastier. Participants rated the taste of products supporting a desired identity more highly. Participants who wanted to be seen as athletic rated...

Persistent link: https://www.econbiz.de/10012948884

To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity

Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 4, pp. 701-714

Persistent link: https://www.econbiz.de/10013165426

The influence of companies' moral associations on the product consumption experience : the role of moral disgust

Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 10, pp. 1871-1887

Persistent link: https://www.econbiz.de/10013465122