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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup; Lee, JungHoon; Hwang, Jinsoo - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 1, pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
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Causal-predictive model of customer lifetime/influence value : mediating roles of memorable experiences and customer engagement in hotels and airlines
Noppadol Manosuthi; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 461-477
Persistent link: https://www.econbiz.de/10012607328
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Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting; Zhou, Heng; Cai, Gangwei; Han, Heesup - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
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From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
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Invisible and intangible, but undeniable : role of ambient conditions in building hotel guests' loyalty
Suh, Myoungsun; Moon, Hyoungeun; Han, Heesup; Ham, Sunny - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 727-753
Persistent link: https://www.econbiz.de/10011433684
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Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
Song, Hak-jun; Wang, JunHui; Han, Heesup - In: International journal of hospitality management 79 (2019), pp. 50-59
Persistent link: https://www.econbiz.de/10012012968
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Airport shopping : an emerging non-aviation business : triggers of traveler loyalty
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 835-845
Persistent link: https://www.econbiz.de/10011941756
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Influence of environmental stimuli on hotel customer emotional loyalty response: Testing the moderating effect of the big five personality factors
Jani, Dev; Han, Heesup - In: International journal of hospitality management 44 (2015), pp. 48-57
Persistent link: https://www.econbiz.de/10010501239
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Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup; Yu, Jongsik; Lee, Jin-soo; Kim, Wansoo - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 905-925
Persistent link: https://www.econbiz.de/10012176742