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~person:"Hauser, John R."
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Hauser, John R.
Urban, Glen L.
119
Montgomery, David B.
101
Liberali, Guilherme
16
Braun, Michael
11
Isobe, Takehiko
9
Makino, Shige
9
Lages, Luis Filipe
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Silk, Alvin J.
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Yip, George S.
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Sultan, Fareena
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Weinberg, Bruce D.
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Roberts, John H.
6
Berndt, Ernst R.
5
Clark, Bruce H.
5
Day, George S.
4
Hausman, Warren H.
4
Kalyanaram, Gurumurthy
4
Lieberman, Marvin B.
4
Roth, Aleda V.
4
Urbany, Joel E.
4
Wittink, Dick R.
4
Bart, Yakov
3
Hauser, John Richard
3
Hippel, Eric von
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Morrison, Donald G.
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Shankar, Venkatesh
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Villalonga, Belen
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Weinberg, Charles B.
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Zaragoza, Carlos E.
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Bui, Linda T. M.
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
8
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
8
MIT sloan management review
3
Marketing Science
3
From Little's law to marketing science : essays in honor of John D.C. Little
2
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2
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2
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1
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Profiles in operations research : pioneers and innovators
1
The MIT Press Ser.
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ECONIS (ZBW)
24
RePEc
12
OLC EcoSci
8
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1
Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
Saved in:
2
Prelaunch forecasting of new consumer durables : ideas on a consumer value ; priority model
Hauser, John R.
;
Urban, Glen L.
-
1982
Persistent link: https://www.econbiz.de/10000720767
Saved in:
3
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
4
A normative methodology for modeling consumer response to innovation
Hauser, John R.
;
Urban, Glen L.
- In:
Operations research
25
(
1977
)
4
,
pp. 579-619
Persistent link: https://www.econbiz.de/10003573137
Saved in:
5
John D. C. Little
Hauser, John R.
;
Urban, Glen L.
- In:
Profiles in operations research : pioneers and innovators
,
(pp. 659-676)
.
2011
Persistent link: https://www.econbiz.de/10009260014
Saved in:
6
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
7
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
8
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
9
John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
Saved in:
10
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
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