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~person:"Heerde, Harald J. van"
~person:"Rajagopal"
~subject:"Fashion"
~subject:"Verkaufsförderung"
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Beispielhafte Verkaufsförderun...
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Fashion
Verkaufsförderung
Sales promotion
13
Consumer behaviour
9
Konsumentenverhalten
9
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4
Retail trade
4
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3
Mexiko
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13
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Heerde, Harald J. van
Rajagopal
Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Klapper, Daniel
5
Lambrecht, Anja
5
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Center for Economic Research <Tilburg>
1
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Report / Marketing Science Institute
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Discussion paper / Center for Economic Research, Tilburg University
1
Foundations and trends in marketing : FTMKT
1
Global business & economics review
1
Handbook of marketing decision models
1
International journal of business excellence
1
International journal of retail & distribution management
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
13
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1
Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
Saved in:
2
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
3
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
4
The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
5
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
6
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
7
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
8
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
9
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
10
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
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