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~person:"Heerde, Harald J. van"
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Consumer behaviour
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Heerde, Harald J. van
Eckert, Christine
45
van Heerde, Harald J.
28
Louviere, Jordan J.
21
Bateman, Hazel
20
Dekimpe, Marnik G.
20
Thorp, Susan
19
Hattula, Stefan
16
Geweke, John
13
Hammerschmidt, Maik
12
Wetzel, Hauke
12
Wittink, Dick R.
12
Gijsenberg, Maarten J.
9
Iskhakov, Fedor
9
Bauer, Hans H.
8
Leeflang, Peter S.H.
8
Satchell, Stephen E.
8
Bornemann, Torsten
7
Dekimpe, M. G.
7
Mela, Carl F.
7
Neslin, Scott A.
7
Rooderkerk, Robert P.
7
Auger, Pat
6
Bijmolt, Tammo H.A.
5
Lin, Nidthida
5
Moorman, Christine
5
Moreau, C. Page
5
Palmatier, Robert W.
5
Papies, Dominik
5
Pauwels, Koen
5
Satchell, Stephen
5
Schlereth, Christian
5
Skiera, Bernd
5
Steenkamp, Jan-Benedict E. M.
5
Bijmolt, Tammo H. A.
4
Datta, Hannes
4
Dowling, Grahame
4
Ebbes, Peter
4
Gupta, Sachin
4
Steenkamp, Jan‐Benedict EM
4
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School of Management, Yale University
3
Center for Economic Research <Tilburg>
2
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
2
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Journal of marketing research : JMR
10
Journal of marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Marketing Science
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research
3
Yale School of Management Working Papers
3
Discussion paper / Center for Economic Research, Tilburg University
2
ERIM report series research in management
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
MO
2
MSI reports : working paper series
2
Report / Marketing Science Institute
2
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European Sport management quarterly : ESMQ
1
European journal of operational research : EJOR
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
International Journal of Forecasting
1
Journal of service research : JSR
1
Quantitative Marketing and Economics
1
Schmalenbach Business Review (sbr)
1
Schmalenbach business review : sbr
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UNSW Business School Research Paper
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ECONIS (ZBW)
54
RePEc
14
OLC EcoSci
1
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1
Spotlight personnel : how hiring and turnover drive service performance versus demand
Eckert, Christine
;
Heerde, Harald J. van
;
Wetzel, Hauke
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 797-820
Persistent link: https://www.econbiz.de/10013389222
Saved in:
2
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
3
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
4
Looking ahead : ANZMAC's pivotal role for marketing scholars downunder
Heerde, Harald J. van
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 196-198
Persistent link: https://www.econbiz.de/10014321864
Saved in:
5
Sales promotion models
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Handbook of marketing decision models
,
(pp. 107-162)
.
2008
Persistent link: https://www.econbiz.de/10003755264
Saved in:
6
Winners and losers in a major price war
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 499-518
Persistent link: https://www.econbiz.de/10003770544
Saved in:
7
Building brands
Ataman, M. Berk
;
Mela, Carl F.
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10003791786
Saved in:
8
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
9
The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
10
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
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