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Effects of promotional-based advertising on brand associations
Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
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What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun; Muralidharan, Sidharth - In: Journal of marketing communications 25 (2019) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
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A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun; Cho, Chang-hoan - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
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Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
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The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum; Heo, Jun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 930-947
Persistent link: https://www.econbiz.de/10013209477