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Priming price: prior knowledge and context effects

Herr, Paul M. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 67-75

Persistent link: https://www.econbiz.de/10001098512

Handbook of research methods in consumer psychology

Kardes, Frank R. (ed.); Herr, Paul M. (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011997386

The effect of disfluency on consumer perceptions of information security

Park, Yong-Wan; Herr, Paul M.; Kim, Byung Cho - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 525-535

Persistent link: https://www.econbiz.de/10011537279

Pre-decision information accessing and behavioral process technology (BPT)

Jacoby, Jacob; Brinberg, David; Herr, Paul M. - 2015

Persistent link: https://www.econbiz.de/10011444698

Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...

Kardes, Frank R. (ed.); Herr, Paul M. (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002454921

From bye to buy : homophones as a phonological route to priming

Davis, Derick F.; Herr, Paul M. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1063-1077

Persistent link: https://www.econbiz.de/10010353450

Handbook of consumer psychology

Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor); … - 2008

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour

Persistent link: https://www.econbiz.de/10003457714

The impact of menu size on calorie estimation

Kim, Junghyun; Lee, Yong Kyu; Herr, Paul M. - In: International journal of hospitality management 100 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013266156

Handbook of research methods in consumer psychology

Kardes, Frank R. (ed.); Herr, Paul M. (ed.); … - 2019

Persistent link: https://www.econbiz.de/10013182409