Narrow search
Showing 1 - 10 of 77
Cover Image
What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas; Sprott, David E.; Schlager, Tobias - In: Total quality management & business excellence : an … 28 (2017) 3/4, pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
Ein Modell zur Erfassung der individuellen Markenwechselneigung
Herrmann, Andreas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 46 (1994) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10001152799
Cover Image
Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 23 (1994) 9, pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
Cover Image
Preisbeurteilung bei mehrdimensionaler Preisstellung
Herrmann, Andreas - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10001242750
Cover Image
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de; Sprott, David E.; Herrmann, Andreas; … - In: Journal of retailing 92 (2016) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Cover Image
The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van; Herrmann, Andreas; Grohmann, Bianca; … - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Cover Image
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Cover Image
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831