products rather than services. However, research in service related innovation activities is highly rewarding, as the service …The majority of service providers have recognized the need to develop innovative services that meet sophisticated … the current state of interaction research with special focus on service marketing and service purchasing processes. A …

. Instead a service company's level of importance for radical innovation significantly determines both, choice of users …In this study we research user integration in the German service industry. Goal is to explore the industrial practice … with regard to four dimensions of user integration, i.e., why, whom, how, and how successful the service industry …

specific needs of targeted markets. All these developments are leading to the globalization of innovation. Based on recent … reference model for chances and challenges of global innovation activities. …