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~person:"Hill, Ronald Paul"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Hill, Ronald Paul
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Gröppel-Klein, Andrea
17
Belk, Russell W.
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Analyzing the cultural diversity of consumers in the global marketplace
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Business ethics and strategy ; Vol. 2
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Challenges and trends in modern banking
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Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cross-cultural and critical perspectives on brands
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
E-business : state of the art of ICT based challenges and solutions
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on marketing and corporate social responsibility
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Handbook of strategic e-business management
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International advertising and communication : current insights and empirical findings
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Macromarketing - a global focus ; Vol. 2
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing theory and applications ; 2012=Vol. 23
1
Marketing, ethics and society : critical reflections
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Product and market development for subsistence marketplaces
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to consumer behavior
1
The SAGE handbook of social marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The impact of theory on representations of the consumer and the marketing organisation
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Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
The homeless in America : an examination of possessions and consumption behaviors
Hill, Ronald Paul
;
Stamey, Mark
-
2009
Persistent link: https://www.econbiz.de/10003832728
Saved in:
5
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
6
Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul
-
2008
Persistent link: https://www.econbiz.de/10003611239
Saved in:
7
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
8
Consumption and environmental degradation : a long-term view
Dhanda, Kanwalroop Kathy
;
Hill, Ronald Paul
- In:
Product and market development for subsistence marketplaces
,
(pp. 297-317)
.
2007
Persistent link: https://www.econbiz.de/10003522010
Saved in:
9
Intercultural consumer classifications in e-commerce
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
- In:
Classification - the ubiquitous challenge : proceedings …
,
(pp. 561-568)
.
2005
Persistent link: https://www.econbiz.de/10003569653
Saved in:
10
International human rights and consumer quality of life : an ethical perspective
Hill, Ronald Paul
;
Felice, William F.
;
Ainscough, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003876298
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