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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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The homeless in America : an examination of possessions and consumption behaviors
Hill, Ronald Paul; Stamey, Mark - 2009
Persistent link: https://www.econbiz.de/10003832728
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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Berands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003924145
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Stalking the poverty consumer : a retrospective examination of modern ethical dilemmas
Hill, Ronald Paul - 2007
Persistent link: https://www.econbiz.de/10003925216
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International human rights and consumer quality of life : an ethical perspective
Hill, Ronald Paul; Felice, William F.; Ainscough, Thomas - 2009
Persistent link: https://www.econbiz.de/10003876298
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Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul - 2008
Persistent link: https://www.econbiz.de/10003611239