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The six pricing myths that kill profits

Hinterhuber, Andreas - In: Business horizons 59 (2016) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10011422841

Violations of rational choice principles in pricing decision

Hinterhuber, Andreas - In: Industrial marketing management : the international … 47 (2015), pp. 65-74

Persistent link: https://www.econbiz.de/10011313573

Is innovation in pricing your next source of competitive advantage?

Hinterhuber, Andreas; Liozu, Stephan M. - In: Business horizons 57 (2014) 3, pp. 413-423

Persistent link: https://www.econbiz.de/10010359472

The confidence factor in pricing : driving firm performance

Liozu, Stephan M.; Hinterhuber, Andreas - In: Journal of business strategy 34 (2013) 4, pp. 11-21

Persistent link: https://www.econbiz.de/10009790135

Pricing capabilities : the design, development, and validation of a scale

Liozu, Stephan; Hinterhuber, Andreas - In: Management decision : MD 52 (2014) 1, pp. 144-158

Purpose: The literature has paid increased attention to pricing capabilities as a set of distinctive, complex … pricing-capabilities construct itself, and no accepted measure of pricing capabilities exists. The purpose of this paper …, therefore, is to document the design, development, and validation of a dedicated pricing-capabilities scale, PRICECAP. Design …

Persistent link: https://www.econbiz.de/10010259545

Value assessment and pricing capabilities : how to profit from value

Johansson, Magnus; Keränen, Joona; Hinterhuber, Andreas; … - In: Journal of revenue and pricing management 14 (2015) 3, pp. 178-197

Persistent link: https://www.econbiz.de/10011460118

Pricing ROI, pricing capabilities and firm performance

Hinterhuber, Andreas; Liozu, Stephan - In: Journal of revenue and pricing management 14 (2015) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10011460124

Pricing capabilities : design, development and validation of a scale and implications for export marketing

Liozu, Stephan; Hinterhuber, Andreas - In: Research handbook on export marketing, (pp. 145-162). 2014

Persistent link: https://www.econbiz.de/10010472682

Configurational theory and practices of firms employing multiple pricing policies : assessing effective and ineffective pricing recipes in multiple firm contexts

Liozu, Stephan; Feurer, Sven; Hinterhuber, Andreas; … - In: Journal of revenue and pricing management 20 (2021) 4, pp. 420-435

Persistent link: https://www.econbiz.de/10012601014

Thoughts: premium pricing in B2C and B2B

Hinterhuber, Andreas; Liozu, Stephan - In: Journal of revenue and pricing management 17 (2018) 4, pp. 301-305

Persistent link: https://www.econbiz.de/10011922706