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~person:"Hollebeek, Linda D."
~person:"Kaushik, Arun Kumar"
~subject:"Brand image"
~subject:"Customer engagement"
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Brand image
Customer engagement
Beziehungsmarketing
58
Relationship marketing
58
Consumer behaviour
37
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37
Customer integration
28
Kundenintegration
28
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customer engagement
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27
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Hollebeek, Linda D.
Kaushik, Arun Kumar
Loureiro, Sandra Maria Correia
18
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
11
Prentice, Catherine
11
Khan, Imran
10
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Kumar, V.
9
Rahman, Zillur
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Leckie, Civilai
7
Rather, Raouf Ahmad
7
Roy, Sanjit
7
So, Kevin Kam Fung
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Bilgihan, Anil
6
Chahal, Hardeep
6
Clark, Moira K.
6
Das, Gopal
6
Harrigan, Paul
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Sarkar, Juhi Gahlot
6
Soutar, Geoffrey N.
6
Thomson, Matthew
6
Wong, IpKin Anthony
6
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Journal of retailing and consumer services
4
Journal of travel and tourism marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of services marketing
2
Journal of consumer behaviour
1
Journal of creating value
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
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Marketing intelligence & planning
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Psychology & marketing
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ECONIS (ZBW)
27
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1
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
2
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
3
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
4
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
5
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
6
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
7
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
8
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
9
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
10
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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