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Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal; Hollebeek, Linda D.; Das, Manish; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
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The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.; Hollebeek, Linda D.; Weiger, Welf Hermann - In: Journal of service management 33 (2022) 3, pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
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The customer engagement/value interface : an exploratory investigation
Hollebeek, Linda D. - In: Australasian marketing journal 21 (2013) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10009697633
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Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117
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Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik; Hollebeek, Linda D. - In: Journal of business research : JBR 69 (2016) 8, pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
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Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela; Hollebeek, Linda D.; Chasanidou, … - In: Handbook of research on customer engagement, (pp. 376-390). 2019
Persistent link: https://www.econbiz.de/10013163397
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The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019
Persistent link: https://www.econbiz.de/10013163406
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10013164323