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~person:"Hollebeek, Linda D."
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Beziehungsmarketing
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50
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38
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28
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28
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Hollebeek, Linda D.
Bruhn, Manfred
207
Homburg, Christian
172
Kotler, Philip
135
Bauer, Hans H.
110
Kumar, V.
105
Kollmann, Tobias
103
Meffert, Heribert
97
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84
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84
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82
Wirtz, Bernd W.
81
Fritz, Wolfgang
76
Verhoef, Peter C.
74
Heinemann, Gerrit
72
Sheth, Jagdish N.
72
Pepels, Werner
71
Herrmann, Andreas
68
Albers, Sönke
66
Skiera, Bernd
62
Tomczak, Torsten
61
Alt, Rainer
57
Vrontis, Demetris
57
Kleinaltenkamp, Michael
56
Han, Heesup
55
Krafft, Manfred
55
Smith, Alan D.
55
Palmatier, Robert W.
54
Ghose, Anindya
52
Mattila, Anna S.
52
Ahlert, Dieter
50
Backhaus, Klaus
50
Burmann, Christoph
50
Piller, Frank T.
50
Dwivedi, Yogesh Kumar
49
Grewal, Dhruv
48
Keller, Kevin Lane
48
Grönroos, Christian
47
Kirchgeorg, Manfred
47
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47
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Journal of retailing and consumer services
7
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : MM
3
Journal of service research
3
Journal of service research : JSR
3
Marketing intelligence & planning
3
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2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Organizations and markets in emerging economies
2
Psychology & marketing
2
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Harnessing the power of social media and web analytics
1
Journal of Services Marketing
1
Journal of advertising
1
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1
Journal of creating value
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Research handbooks in business and management series
1
The handbook of communication engagement
1
The journal of product & brand management
1
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1
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ECONIS (ZBW)
57
Other ZBW resources
1
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1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
3
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
4
Marketing in an interactive world : the evolving nature of communication processes using social media
Sasser, Sheila L.
;
Kilgour, Mark
;
Hollebeek, Linda D.
- In:
Harnessing the power of social media and web analytics
,
(pp. 29-52)
.
2014
Persistent link: https://www.econbiz.de/10010340875
Saved in:
5
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
6
Customer engagement : contemporary issues and challenges
Brodie, R. J.
(
contributor
);
Conduit, Jodie
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10013181819
Saved in:
7
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
8
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
9
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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