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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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Customer engagement : contemporary issues and challenges
Brodie, Roderick J. (ed.); Hollebeek, Linda D. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011412087
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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa; Malthouse, Edward C.; Hollebeek, Linda D. - In: Journal of service management 33 (2022) 4/5, pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
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Marketing in an interactive world : the evolving nature of communication processes using social media
Sasser, Sheila L.; Kilgour, Mark; Hollebeek, Linda D. - In: Harnessing the power of social media and web analytics, (pp. 29-52). 2014
Persistent link: https://www.econbiz.de/10010340875
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Customer engagement : contemporary issues and challenges
Brodie, R. J. (contributor); Conduit, Jodie (contributor);  … - 2016
Persistent link: https://www.econbiz.de/10013181819
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Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D. - In: Industrial marketing management : the international … 81 (2019), pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.; Juric, Biljana; Tang, Wenyan - In: The journal of services marketing 31 (2017) 3, pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974