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Customer engagement : contemporary issues and challenges

Brodie, Roderick J. (ed.); Hollebeek, Linda D. (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011412087

The role of consumer engagement in recovering online service failures : an application of service-dominant logic

Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019

Persistent link: https://www.econbiz.de/10013163406

Proactive service recovery performance in emerging (vs. developed) market-based firms : the role of clients’ cultural orientation

Bakhsh, Naghmeh Nik; Hollebeek, Linda D.; … - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 260-285

Though service recovery plays a key role in industrial clients' post-recovery supplier evaluations, the impact of customers' cultural orientation on the effectiveness of supplier-instigated proactive recovery (i.e., a supplier's recovery efforts before clients notice/complain) remains tenuous,...

Persistent link: https://www.econbiz.de/10014534780

Exploring customer engagement : a multi-stakeholder perspective

Hollebeek, Linda D. - In: Customer engagement : contemporary issues and challenges, (pp. 67-82). 2016

Persistent link: https://www.econbiz.de/10011430591

Strategic drivers, anticipated and unanticipated outcomes of customer engagement

Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398

Persistent link: https://www.econbiz.de/10011483099

Special issue: Customer engagement

Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011483117

S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM

Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 161-185

Persistent link: https://www.econbiz.de/10011996797

Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications

Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41

Persistent link: https://www.econbiz.de/10011997974

Handbook of research on customer engagement

Hollebeek, Linda D. (ed.); Sprott, David E. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012104343

Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model

Hollebeek, Linda D. - In: Industrial marketing management : the international … 81 (2019), pp. 89-98

Persistent link: https://www.econbiz.de/10012107697