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The thought worlds of marketing and sales : which differences make a difference?

Homburg, Christian; Jensen, Ove - 2007

Persistent link: https://www.econbiz.de/10003427950

Configurations of marketing and sales : a taxonomy

Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154

Persistent link: https://www.econbiz.de/10003684152

Kundennähe von Industriegüterunternehmen : Konzeption - Erfolgsauswirkungen - Determinanten

Homburg, Christian - 1995

Persistent link: https://www.econbiz.de/10013354029

The value relevance of digital marketing capabilities to firm performance

Homburg, Christian; Wielgos, Dominik - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 666-688

Persistent link: https://www.econbiz.de/10013389223

Motivating sales reps for innovation selling in different cultures

Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120

Persistent link: https://www.econbiz.de/10011458675

Sales excellence : systematic sales management

Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2012 - Softcover reprint

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few...