Narrow search
Showing 1 - 10 of 37
Cover Image
Erfolgreiche Umsetzung dienstleistungsorientierter Strategien von Industriegüterunternehmen
Homburg, Christian; Faßnacht, Martin; Günther, Christof - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 6, pp. 487-508
Persistent link: https://www.econbiz.de/10001694600
Cover Image
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.; Homburg, Christian; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Cover Image
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten - In: Strategic management journal 36 (2015) 13, pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
Cover Image
An investor’s perspective on marketing excellence : how objective marketing indicants can complement firm valuations
Kemsa, Dominik - 2019
Persistent link: https://www.econbiz.de/10011949186
Cover Image
Toward a differentiated understanding of the value-creation chain
Kühnl, Christina; Fürst, Andreas; Homburg, Christian; … - In: British journal of management : BJM 28 (2017) 3, pp. 444-463
Persistent link: https://www.econbiz.de/10011823971
Cover Image
Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Homburg, Christian; Fürst, Andreas; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 290-312
Persistent link: https://www.econbiz.de/10009524885
Cover Image
Sales Excellence : Vertriebsmanagement mit System
Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2016 - 8., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011438881
Cover Image
A configurational approach to strategic account management effectiveness
Homburg, Christian; Workman, John P.; Jensen, Ove - In: Handbook of strategic account management : a …, (pp. 289-316). 2014
Persistent link: https://www.econbiz.de/10010341332
Cover Image
Sales Excellence : Vertriebsmanagement mit System
Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2002 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001651596
Cover Image
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian; Krohmer, Harley - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001418958