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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
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The value relevance of digital marketing capabilities to firm performance
Homburg, Christian; Wielgos, Dominik - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
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Firm-hosted online brand communities and new product success
Gruner, Richard L.; Homburg, Christian; Lukas, Bryan A. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
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Marketing's influence within the firm
Homburg, Christian; Workman, John P.; Krohmer, Harley - 1998
Persistent link: https://www.econbiz.de/10000168166
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Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian - 1994
Persistent link: https://www.econbiz.de/10000922665
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Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Homburg, Christian - 1989
Persistent link: https://www.econbiz.de/10000780188
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Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden
Homburg, Christian; Daum, Daniel - 1997 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000618997
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Produkt- und Key-Account-Management als objektorientierte Formen der Marketingorganisation
Gruner, Kjell E. - In: Die Betriebswirtschaft : DBW 57 (1997) 2, pp. 234-251
Persistent link: https://www.econbiz.de/10001216136
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Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents, aand performance outcomes
Homburg, Christian - In: Journal of business economics : JBE 65 (1995) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10001176325