Similar Search Results

Relevance insensitivity : a new look at some old biases

Hsee, Christopher K.; Yang, Yang; Li, Xilin - In: Organizational behavior and human decision processes : … 153 (2019), pp. 13-26

Persistent link: https://www.econbiz.de/10012103204

The mere-reaction effect : even nonpositive and noninformative reactions can reinforce actions

Hsee, Christopher K.; Yang, Yang; Ruan, Bowen - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 420-434

Persistent link: https://www.econbiz.de/10011583460

Lay rationalism : individual differences in using reason versus feelings to guide decisions

Hsee, Christopher K.; Yang, Yang; Zheng, Xingshan; … - In: Journal of marketing research : JMR 52 (2015) 1, pp. 134-146

Persistent link: https://www.econbiz.de/10010526399

The mere urgency effect

Zhu, Meng; Yang, Yang; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 673-690

Persistent link: https://www.econbiz.de/10011929694

Specification seeking : how product specifications influence consumer preference

Hsee, Christopher K.; Yang, Yang; Gu, Jangjie; Chen, Jie - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 952-966

Persistent link: https://www.econbiz.de/10003861943

Relevance insensitivity : a framework of psychological biases in consumer behavior and beyond

Yang, Yang; Li, Xilin; Hsee, Christopher K. - In: Consumer psychology review 6 (2023) 1, pp. 121-132

Persistent link: https://www.econbiz.de/10014240019

Specification Seeking: How Product Specifications Influence Consumer Preference

Hsee, Christopher K.; Yang, Yang; Gu, Yangjie; Chen, Jie - In: Journal of Consumer Research 35 (2009) 6, pp. 952-966

We offer a framework about when and how specifications (e.g., megapixels of a camera and number of air bags in a massage chair) influence consumer preferences and report five studies that test the framework. Studies 1-3 show that even when consumers can directly experience the relevant products...

Persistent link: https://www.econbiz.de/10005785317

Wealth, warmth, and well-being : whether happiness is relative or absolute depends on whether it is about money, acquisition, or consumption

Hsee, Christopher K.; Yang, Yang; Li, Naihe; Shen, Luxi - In: Journal of marketing research : JMR 46 (2009) 3, pp. 396-409

Persistent link: https://www.econbiz.de/10003867360

Specification Seeking: How Product Specifications Influence Consumer Preference

Hsee, Christopher K.; Yang, Yang; Gu, Yangjie; Chen, Jie - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 952-966

Persistent link: https://www.econbiz.de/10008233221

Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption

Hsee, Christopher K.; Yang, Yang; Li, Naihe; Shen, Luxi - In: Journal of marketing research : JMR 46 (2009) 3, pp. 396-409

Persistent link: https://www.econbiz.de/10008254304