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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Becker, … - 2008
Persistent link: https://www.econbiz.de/10003666452
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Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank; Meyer, Frederik; Schmid, David Alexander - In: The journal of product & brand management 24 (2015) 6, pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
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Engaging luxury brand consumers on social media
Kumar, Vikas; Khan, Imran; Fatma, Mobin; Singh, Amrinder - In: Journal of consumer marketing 39 (2022) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
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Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara; Pattuglia, Simonetta; Khan, Imran - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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Antecedents and outcomes of brand experience : an empirical study
Khan, Imran; Fatma, Mobin - In: The journal of brand management : an international journal 24 (2017) 5, pp. 439-452
Persistent link: https://www.econbiz.de/10011799037