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Huber, Frank; Regier, Stefanie; Schikofsky, Jan - 2009 - 1. Aufl.

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Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402

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Huber, Frank; Meyer, Frederik; Zimmermann, Julia; … - 2010

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Bauer, Hans H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 23 (1994) 9, pp. 434-439

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Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147

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Huber, Frank; Meyer, Frederik; Schmid, David Alexander - In: The journal of product & brand management 24 (2015) 6, pp. 567-579

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Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9

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Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

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Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63

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Bauer, Hans H. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 119-132). 1996

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