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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma; De Jans, Steffi; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 2, pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of fashion marketing and management 21 (2017) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Beuckels, Emma; Hudders, Liselot - In: Journal of retailing and consumer services 33 (2016), pp. 135-142
Persistent link: https://www.econbiz.de/10011598714
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
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The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi; Vanwesenbeeck, Ini; Cauberghe, Veroline; … - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858