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Consumers' motivations for lurking and posting in brand communities on social networking sites

Veirman, Marijke de; Cauberghe, Verolien; Hudders, Liselot - In: Digital advertising : theory and research, (pp. 207-221). 2017

Persistent link: https://www.econbiz.de/10011646112

Freedom makes you lose control

Beuckels, Emma; Kazakova, Snezhanka; Cauberghe, Veroline; … - In: European Journal of Marketing 53 (2019) 5, pp. 848-870

Purpose: Past research suggests that heavy media multitaskers (HMMs) perform worse on tasks that require executive control, compared to light media multitaskers (LMMs). This paper aims to investigate whether individual differences between HMMs and LMMs make them respond differently to...

Persistent link: https://www.econbiz.de/10012067907

Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?

De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: Young Consumers 19 (2018) 4, pp. 402-420

Purpose: This study aims to examine adolescents’ (between 12 and 18 years) perceptions of their knowledge and skills related to advertising (i.e. dispositional advertising literacy). More specifically, adolescents’ beliefs about their recognition and understanding of advertising (cognitive...

Persistent link: https://www.econbiz.de/10012080994

The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements

Hudders, Liselot; Cauberghe, Veroline - In: Journal of Consumer Behaviour 17 (2018) 2, pp. 197-210

Persistent link: https://www.econbiz.de/10012081442

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context

Beuckels, Emma; Hudders, Liselot; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 4, pp. 461-478

Persistent link: https://www.econbiz.de/10012650826

Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...

Beuckels, Emma; De Jans, Steffi; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 2, pp. 197-206

Persistent link: https://www.econbiz.de/10012584576

Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Reijmersdal, Eva A. van; Rozendaal, Esther; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 94-106

Persistent link: https://www.econbiz.de/10012288926

How advertising literacy training affect children's responses to television commercials versus advergames

Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931

Persistent link: https://www.econbiz.de/10011644533

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

De Jans, Steffi; Cauberghe, Veroline; Hudders, Liselot - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 309-325

Persistent link: https://www.econbiz.de/10012004045