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~person:"Huh, Jisu"
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Advertising
22
Werbung
20
Advertising effects
12
Werbewirkung
12
Consumer behaviour
9
Konsumentenverhalten
9
USA
8
United States
8
Confidence
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Internet marketing
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Online-Marketing
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Vertrauen
7
Arzneimittel
6
Pharmaceuticals
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Direct marketing
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Direktmarketing
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Public relations
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Comparison
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OTC pharmaceuticals
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Rezeptfreies Arzneimittel
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Sponsorship
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Website
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Öffentlichkeitsarbeit
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Bibliometrics
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Bibliometrie
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Cognition
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Computational advertising
2
Corporate disclosure
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DTC brand websites
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DTC prescription drug advertising
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Elderly people
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Fachzeitschrift
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English
45
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9
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Huh, Jisu
Shin, Wonsun
13
Reid, Leonard N.
12
DeLorme, Denise E.
10
An, Soontae
5
Srivastava, Jaideep
4
Cho, Soyoen
3
Faber, Ronald J.
3
Kim, Hyejin
3
Lu, Xinyu
3
Pfeuffer, Alexander
3
Dahlén, Micael
2
Darmawan, Ida
2
DeLorme, Denise E
2
Kim, Eunah
2
Lee, Chunsik
2
Lwin, May O.
2
Pang, Augustine
2
Reid, Leonard N
2
Rosengren, Sara
2
Xu, Hao
2
Abdollahi, Maral
1
Becker, Lee B.
1
Bhutada, Nilesh
1
Cude, Brenda J.
1
Das, Debarati
1
Delorme, Denise
1
Delorme, Denise E.
1
Eisend, Martin
1
Faber, Ronald J
1
Gross, Michelle
1
Helberger, Natali
1
Ho, Benjamin
1
Huang, Sangruo
1
Kang, Hyunjin
1
Kee, Kalya M.
1
Khan, Euna Mehnaz
1
Kim, Junga
1
Laczniak, Russell N.
1
Langteau, Rita
1
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International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
International Journal of Pharmaceutical and Healthcare Marketing
5
International journal of pharmaceutical and healthcare marketing : IJPHM
5
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Advertising theory
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Designing and communicating experience
1
Digital advertising : theory and research
1
Health marketing quarterly
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of global marketing
1
Journal of service management
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ECONIS (ZBW)
36
OLC EcoSci
12
Other ZBW resources
6
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1
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
2
Developmental antecedents to children's responses to online advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
5
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
6
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
7
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
8
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
9
Seniors' perceptions of prescription drug information sources
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
2
,
pp. 107-127
Persistent link: https://www.econbiz.de/10003937169
Saved in:
10
Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Lee, Chunsik
;
Huh, Jisu
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10003977947
Saved in:
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