Narrow search
Showing 1 - 10 of 31
Cover Image
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu; Kim, Hyejin; Rath, Bhavtosh; Lu, Xinyu; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Cover Image
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin; Huh, Jisu - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Cover Image
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah; Huh, Jisu - In: Journal of marketing communications 29 (2023) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Cover Image
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin; Khan, Euna Mehnaz; Huh, Jisu; Srivastava, … - In: Journal of marketing communications 29 (2023) 7, pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Cover Image
Developmental antecedents to children's responses to online advertising
Shin, Wonsun; Huh, Jisu; Faber, Ronald J. - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Cover Image
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu; Shin, Wonsun - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Cover Image
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: Journal of advertising research 55 (2015) 4, pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Cover Image
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Cover Image
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Cover Image
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770