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Relative presence of business-to-business research in the marketing literature

LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 1-22

Persistent link: https://www.econbiz.de/10003850672

Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward

Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30

Persistent link: https://www.econbiz.de/10003851180

Commentary: relative presence of business-to-business research in retailing literature

Dant, Rajiv P.; Brown, James R. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 31-39

Persistent link: https://www.econbiz.de/10003851187

Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions

Lichtenthal, J. David; Mummalaneni, Venkatapparao - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 40-54

Persistent link: https://www.econbiz.de/10003851190

Reply: Assessing B2B research in the marketing literature : focus versus relevance

LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61

Persistent link: https://www.econbiz.de/10003851198

What are the benefits of unit pricing?

Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22

Persistent link: https://www.econbiz.de/10002507739

Tribute to a "good fella"

Human, Gert - In: Industrial marketing management : the international … 69 (2018), pp. 129-130

Persistent link: https://www.econbiz.de/10011822586

A history of the Journal of Business & Industrial Marketing

Laplaca, Peter J.; Johnston, Wesley J. - In: The journal of business & industrial marketing 21 (2006) 7, pp. 408-413

Persistent link: https://www.econbiz.de/10007295703

A history of the Journal of Business & Industrial Marketing

LaPlaca, Peter J.; Johnston, Wesley J. - In: Journal of Business & Industrial Marketing 21 (2006) 7, pp. 408-413

Purpose – Seeks to provide a historical case study of the founding and development of the Journal of Business & Industrial Marketing from the perspective of the two editors of the journal covering the first 20 years of publication. Design/methodology/approach – The editors report on their...

Persistent link: https://www.econbiz.de/10014842825