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A framework for understanding consumer knowledge
Hutchinson, J. W.; Alba, Joseph W. - 1985
Persistent link: https://www.econbiz.de/10000834056
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Dimensions of consumer expertise
Alba, Joseph W. - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 411-442
Persistent link: https://www.econbiz.de/10001023760
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre (contributor); Hutchinson, J. W. (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632312
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Bumbling geniuses : the power of everyday reasoning in multistage decision making
Meyer, Robert J.; Hutchinson, J. W. - In: Wharton on making decisions, (pp. 37-61). 2001
Persistent link: https://www.econbiz.de/10001686604
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There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu; Hutchinson, J. W. - In: MSI reports : working paper series (2010) 2, pp. 97-142
Persistent link: https://www.econbiz.de/10008992248
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Visual marketing : from attention to action ; …, (pp. 224-258). 2008
Persistent link: https://www.econbiz.de/10009260338
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Consumer preferences for color combinations : an empirical analysis of similarity-based color relationships
Deng, Xiaoyan; Hui, Sam K.; Hutchinson, J. W. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 476-484
Persistent link: https://www.econbiz.de/10008728820
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On the interpretation of temporal inflation parameters in stochastic models of judgment and choice
Hutchinson, J. W.; Zauberman, Gal; Meyer, Robert J. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 23-31
Persistent link: https://www.econbiz.de/10003973159
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Temporal stochastic inflation in choice-based research
Salisbury, Linda Court; Feinberg, Fred M. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 32-39
Persistent link: https://www.econbiz.de/10003973162
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Consumer learning and expertise
Hutchinson, J. W.; Eisenstein, Eric M. - In: Handbook of consumer psychology, (pp. 103-131). 2008
Persistent link: https://www.econbiz.de/10003716151