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~person:"Ind, Nicholas"
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Ind, Nicholas
Esch, Franz-Rudolf
141
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The journal of brand management : an international journal
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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ECONIS (ZBW)
29
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4
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1
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
2
Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra
(
ed.
);
Ind, Nicholas
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011542813
Saved in:
3
Beyond branding : how the new values of transparency and integrity are changing the world of brands
Ind, Nicholas
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10011479707
Saved in:
4
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
Advances in corporate branding
,
(pp. 148-174)
.
2017
Persistent link: https://www.econbiz.de/10011585002
Saved in:
5
Brand desire : how to create consumer involvement and inspiration
Ind, Nicholas
;
Iglesias, Oriol
-
2016
Persistent link: https://www.econbiz.de/10011536767
Saved in:
6
How participation is changing the practice of managing brands
Ind, Nicholas
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 734-742
Persistent link: https://www.econbiz.de/10010514120
Saved in:
7
Living the brand
Ind, Nicholas
- In:
The definitive book of branding
,
(pp. 199-216)
.
2014
Persistent link: https://www.econbiz.de/10010417808
Saved in:
8
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
9
Co-creating brands : brand management from a co-creative perspective
Ind, Nicholas
;
Schmidt, Holger J.
-
2019
Persistent link: https://www.econbiz.de/10012111027
Saved in:
10
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
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