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Brand management
29
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Ind, Nicholas
Burmann, Christoph
135
Esch, Franz-Rudolf
126
Baumgarth, Carsten
87
Martimort, David
87
Kräkel, Matthias
77
Frey, Bruno S.
75
Melewar, T. C.
73
Huber, Frank
68
Strausz, Roland
64
Keller, Kevin Lane
61
Meffert, Heribert
61
Ahlert, Dieter
57
Schmidt, Klaus M.
57
Bruhn, Manfred
54
Olsen, Trond E.
53
Schnedler, Wendelin
53
Schmitz, Patrick W.
51
Sliwka, Dirk
47
Fehr, Ernst
46
Balmer, John M. T.
45
De Chernatony, Leslie
45
Edmans, Alex
45
Güth, Werner
45
Dreher, Axel
44
Jiraporn, Pornsit
44
Tomczak, Torsten
42
Bauer, Hans H.
41
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
38
Bartling, Björn
36
Hofmann, Christian
36
Laffont, Jean-Jacques
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Osterloh, Margit
35
Foroudi, Pantea
34
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34
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The journal of brand management : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Advances in corporate branding
1
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Brands with a conscience : how to build a successful and responsible brand
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
California management review
1
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Corporate creativity : developing an innovative organization
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ECONIS (ZBW)
29
USB Cologne (EcoSocSci)
4
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1
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
2
The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
Saved in:
3
Living the brand : how to transform every member of your organization into a brand champion
Ind, Nicholas
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003498335
Saved in:
4
How brands determine organizational creativity
Ind, Nicholas
;
Watt, Cameron
- In:
Corporate creativity : developing an innovative organization
,
(pp. 103-118)
.
2009
Persistent link: https://www.econbiz.de/10003857167
Saved in:
5
Conscientious brands editorial
Ind, Nicholas
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 635-638
Persistent link: https://www.econbiz.de/10009524379
Saved in:
6
How participation is changing the practice of managing brands
Ind, Nicholas
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 734-742
Persistent link: https://www.econbiz.de/10010514120
Saved in:
7
Building brands together : emergence and outcomes of co-creation
Ind, Nicholas
;
Iglesias, Oriol
;
Schultz, Majken
- In:
California management review
55
(
2012/13
)
3
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
Saved in:
8
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
9
Brand desire : how to create consumer involvement and inspiration
Ind, Nicholas
;
Iglesias, Oriol
-
2016
Persistent link: https://www.econbiz.de/10011536767
Saved in:
10
Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra
(
ed.
);
Ind, Nicholas
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011542813
Saved in:
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