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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management

Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720

Persistent link: https://www.econbiz.de/10012304078

History matters : the role of history in corporate brand strategy

Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60

Persistent link: https://www.econbiz.de/10012162016

A brand of enlightenment

Ind, Nicholas - In: Beyond branding : [how the new values of transparency …, (pp. 1-20). 2003

Persistent link: https://www.econbiz.de/10001830124

The organic view of the brand : a brand value co-creation model

Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 670-688

Persistent link: https://www.econbiz.de/10010197488

Corporate brand identity co-creation in business-to-business contexts

Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43

Persistent link: https://www.econbiz.de/10012211932

The Routledge companion to corporate branding

Iglesias, Oriol (ed.); Ind, Nicholas (ed.); … - 2022 - First published

-- Acknowledgments -- A An introduction to the corporate brand management field -- 1 Towards a paradigm shift in corporate branding -- 2 … Demarcating the field of corporate brand management -- 3 Corporate brand management from a co-creative perspective -- 4 Welcome to … the matrix: how to find and use your corporate brand's core identity -- 5 Commentary on 'Towards a paradigm shift in …