//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jang, Soocheong"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
178
Konsumentenverhalten
178
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
36
Werbewirkung
36
Gastronomie
33
Restaurant industry
33
Beziehungsmarketing
31
Relationship marketing
31
Customer satisfaction
27
Kundenzufriedenheit
27
Emotion
24
Brand
23
Advertising
22
Markenartikel
22
Werbung
22
Online-Marketing
21
Social Web
21
Social web
21
Viral marketing
18
Virales Marketing
18
Dienstleistungsqualität
17
Service quality
17
USA
14
United States
14
Product Placement
11
Product placement
11
Personality psychology
10
Persönlichkeitspsychologie
10
Belgien
9
Belgium
9
Holiday behaviour
9
Urlaubsverhalten
9
Cognition
8
Einzelhandel
8
Fashion
8
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
1
Book section
1
Language
All
English
21
Author
All
Jang, Soocheong
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Dwivedi, Yogesh Kumar
15
Ko, Eunju
14
Filieri, Raffaele
13
Ghose, Anindya
13
Law, Chun Hung Roberts
11
Rita, Paulo
11
Pauwels, Koen
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Kannan, P. K.
8
Liberali, Guilherme
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Rahman, Zillur
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Schivinski, Bruno
7
more ...
less ...
Published in...
All
International journal of hospitality management
2
Journal of promotion management : innovations in planning and applied research
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Service business
1
World review of entrepreneurship, management and sustainable development
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
5
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
6
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
Saved in:
7
Processing fluency in the use of destination websites
Tang, Liang
;
Jang, Soocheong
;
Lee, Seonjeong
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009764432
Saved in:
8
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
9
Website processing fluency : its impacts on information trust, satisfaction, and destination attitude
Tang, Liang
;
Jang, Soocheong
;
Chiang, Lanlung
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
1
,
pp. 111-116
Persistent link: https://www.econbiz.de/10010360847
Saved in:
10
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->