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Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers

Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; … - In: Journal of global marketing 33 (2020) 4, pp. 225-241

Persistent link: https://www.econbiz.de/10012260082

New Service Development (NSD): Role of Customer Contact Executives

Jayasimha, K. R.; Nargundkar, Rajendra; Murugaiah, V. - In: Vision 11 (2007) 2, pp. 1-6

The need for developing new services organically is well recognized. Extant review of literature reveals that various issues pertaining to NSD (New Service Development)/Service innovation like NSD initiation strategies, internal functional integration, need for simultaneous involvement of...

Persistent link: https://www.econbiz.de/10010784550

Nidan Technologies Private Limited (NTPL): The Entrepreneur's Conundrum

Jayasimha, K. R.; Halve, Harshvardhan - In: Asian Case Research Journal (ACRJ) 13 (2009) 01, pp. 81-103

The case describes the situation faced by the CEO of Nidan Technologies Private Ltd (NTPL), a first generation entrepreneurial firm struggling to ensure the growth and survival of the new venture viz., SMS based railway enquiry system. Spectrum, Nidan's predecessor which was set up as a small...

Persistent link: https://www.econbiz.de/10005003222

Brand verbs : brand synonymity and brand leadership

Kumar, Siva M.; Jayasimha, K. R. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 110-125

Persistent link: https://www.econbiz.de/10012060052

eWOM via social networking site : source versus message credibility

Kapoor, Payal S.; Jayasimha, K. R.; Sadh, Ashish; … - In: International journal of internet marketing and … 14 (2020) 1, pp. 19-47

Persistent link: https://www.econbiz.de/10012199986

Investigating consumer advocacy, community usefulness, and brand avoidance

Jayasimha, K. R.; Chaudhary, Harish; Chauhan, Anurag - In: Marketing intelligence & planning 35 (2017) 4, pp. 488-509

Persistent link: https://www.econbiz.de/10011723783

Linking resource-advantage (R-A) theory and service-dominant (S-D) logic : an integrative framework of service innovation research

Verma, Rajeev; Jayasimha, K. R. - In: International journal of business competition and … 2 (2012) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10009664933

Service delivery innovation architecture : an empirical study of antecedents and outcomes

Verma, Rajeev; Jayasimha, K. R. - In: IIMB management review 26 (2014) 2, pp. 105-121

Persistent link: https://www.econbiz.de/10010414380

Reverse contagion : role of empathy, narrative appeal, and intensity of previous misbehavior

Jayasimha, K. R.; Srivastava, Himanshu Shekhar; … - In: Journal of consumer marketing 41 (2024) 1, pp. 78-93

Persistent link: https://www.econbiz.de/10014471211

Linking resource-advantag (R-A) theory and service-dominant (S-D) logic : an integrative framework of service innovation research

Verma, Rajeev; Jayasimha, K. R. - In: International journal of business competition and … 2 (2012) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10010049009