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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok; Baeck, Sunmee - In: The journal of product & brand management 25 (2016) 6, pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
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The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok; Baeck, Sunmee - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
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The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi; Jeon, Jung Ok; Li, Qin; Park, Hyun Hee - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
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Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Park, Hyun Hee; Park, Jai Kwan; Jeon, Jung Ok - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 767-784
Persistent link: https://www.econbiz.de/10010467581