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Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin; Xu, Qian; Zhang, Ying - In: Journal of marketing research : JMR 52 (2015) 5, pp. 616-628
Persistent link: https://www.econbiz.de/10011349894
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
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How power states influence consumers' perceptions of price unfairness
Jin, Liyin; He, Yanqun; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 818-833
Persistent link: https://www.econbiz.de/10010253799
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The signaling effect of sampling size in physical goods sampling via online channels
Liu, Zibo; Lin, Zhijie; Zhang, Ying; Tan, Yong - In: Production and operations management : the flagship … 31 (2022) 2, pp. 529-546
Persistent link: https://www.econbiz.de/10013163948
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The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, Liyin; Xu, Qian; Wang, Yajin; Zhang, Ying - In: Organizational behavior and human decision processes : … 167 (2021), pp. 101-113
Persistent link: https://www.econbiz.de/10013258783
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Human Flesh Search : what did we find?
Heng, Cheng Suang; Lin, Zhijie; Xu, Xiaoying; Zhang, Ying; … - In: Information & management : the internat. journal of … 56 (2019) 4, pp. 476-492
Persistent link: https://www.econbiz.de/10012028714
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An empirical study of free product sampling and rating bias
Lin, Zhijie; Zhang, Ying; Tan, Yong - In: Information systems research : ISR 30 (2019) 1, pp. 260-275
Persistent link: https://www.econbiz.de/10012038223
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Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi; Zhang, Ying; Lin, Zhijie - In: Electronic commerce research 23 (2023) 1, pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
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Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
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The Signaling Effect of Sampling Size in Physical Goods Sampling Via Online Channels
Liu, Zibo; Lin, Zhijie; Zhang, Ying; Tan, Yong - In: Production and Operations Management 31 (2021) 2, pp. 529-546
Persistent link: https://www.econbiz.de/10012636661