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Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin; Xu, Qian; Zhang, Ying - In: Journal of marketing research : JMR 52 (2015) 5, pp. 616-628
Persistent link: https://www.econbiz.de/10011349894
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
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How power states influence consumers' perceptions of price unfairness
Jin, Liyin; He, Yanqun; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 818-833
Persistent link: https://www.econbiz.de/10010253799
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Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
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The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, Liyin; Xu, Qian; Wang, Yajin; Zhang, Ying - In: Organizational behavior and human decision processes : … 167 (2021), pp. 101-113
Persistent link: https://www.econbiz.de/10013258783
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Step by step : sub-goals as a source of motivation
Huang, Szu-chi; Jin, Liyin; Zhang, Ying - In: Organizational behavior and human decision processes : … 141 (2017), pp. 1-15
Persistent link: https://www.econbiz.de/10011739361