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~person:"Johnson, Lester W."
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Consumer behaviour
34
Konsumentenverhalten
32
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Brand
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Markenartikel
10
Customer satisfaction
7
Kundenzufriedenheit
7
Service quality
5
Customer integration
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Dienstleistungsqualität
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Internet marketing
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Kundenintegration
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Mobile phone
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Mobiltelefon
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Online-Marketing
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Social Web
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Social web
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Theorie
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Theory
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Advertising effects
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Confidence
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Dienstleistungssektor
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Innovation
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Jugendliche
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Perceived value
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Service industry
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Vertrauen
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Werbewirkung
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Youth
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Australia
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Australien
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35
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35
research-article
2
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English
37
Author
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Johnson, Lester W.
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
Herrmann, Andreas
85
Lusk, Jayson L.
85
Gierl, Heribert
84
Foxall, Gordon R.
82
Wiedmann, Klaus-Peter
82
Khare, Arpita
80
Sheth, Jagdish N.
80
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
70
Ko, Eunju
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
67
Stavins, Joanna
67
Agarwal, Sumit
66
Wansink, Brian
66
Paul, Justin
65
Chintagunta, Pradeep K.
62
Bruwer, Johan
61
Jang, Soocheong
59
Walsh, Gianfranco
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Chaloupka, Frank J.
56
Thøgersen, John
56
Rajagopal
55
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The journal of brand management : an international journal
5
Journal of retailing and consumer services
3
Businesses
2
International journal of consumer studies
2
Journal of consumer behaviour
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
International Marketing Review
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Services Marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
The journal of product & brand management
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
35
Other ZBW resources
2
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1
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
2
Predictors of consumers' behaviour to recycle end-of-life garments in Australia
Rotimi, Esther Oluwadamilola Olufemi
;
Johnson, Lester W.
; …
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 262-286
Persistent link: https://www.econbiz.de/10014288875
Saved in:
3
A behavioural long-term based measure to monitor the health of a
brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
4
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Establishing measures and drivers of consumer
brand
engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
6
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
The impact of relational drivers on customer
brand
engagement and
brand
outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
8
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
9
The manifestation of
brand
engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
10
Customer
brand
engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
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