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~person:"Jones, D. G. Brian"
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Jones, D. G. Brian
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Meffert, Heribert
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Sheth, Jagdish N.
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Journal of historical research in marketing
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ECONIS (ZBW)
32
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1
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
4
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
5
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
6
Biography and the history of marketing thought : Henry Charles Taylor and Edward David Jones
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003643864
Saved in:
7
Simon Litman (1873 - 1965) : pioneer marketing scholar
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644057
Saved in:
8
Theodore N. Beckman (1895 - 1973) : external manifestations of the man
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644063
Saved in:
9
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
10
Origins of the institutional approach in marketing
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003644177
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