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Advertising
60
Werbung
60
USA
26
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26
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18
Milk market
18
Marketing management
16
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16
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English
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Kaiser, Harry M.
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
19
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
8
American journal of agricultural economics
6
R.B.
6
Applied economic perspectives and policy
4
Agricultural and resource economics review : ARER
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RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
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RB / Department of Agricultural Resource, and Managerial Economic, College of Agriculture and Life Sciences, Cornell University
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RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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Review of agricultural economics : RAE
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The Oxford handbook of the economics of food consumption and policy
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The journal of agricultural economics research
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ECONIS (ZBW)
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1
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
2
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
3
An economic analysis of generic fluid milk advertsing in Ontario, Quebec, the Maritime provinces
Kaiser, Harry M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003280286
Saved in:
4
Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Agribusiness : an internat. journal
25
(
2009
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003872260
Saved in:
5
Optimal seasonal allocation of generic dairy advertising expenditures
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
39
(
2007
)
1
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003486378
Saved in:
6
The impact of generic fluid milk and cheese advertising on regulated dairy product markets : a system dynamics analysis
Nicholson, Charles F.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003461935
Saved in:
7
Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M.
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375644
Saved in:
8
Measuring and testing advertising-induced rotation in the demand curve
Zheng, Yuqing
;
Kinnucan, Henry W.
;
Kaiser, Harry M.
- In:
Applied economics
42
(
2010
)
13/15
,
pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
Saved in:
9
The problem of free riding in voluntary generic advertising : parallelism and possible solutions from the lab
Messer, Kent D.
;
Kaiser, Harry M.
;
Schulze, William Dietrich
- In:
American journal of agricultural economics
90
(
2008
)
2
,
pp. 540-552
Persistent link: https://www.econbiz.de/10003700739
Saved in:
10
Optimal media allocation of generic fluid milk advertising expendittures : the case of New York State
Dong, Diansheng
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
36
(
2007
)
2
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003601227
Saved in:
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