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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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Industrial branding in the digital age
Lipiäinen, Heini Sisko; Karjaluoto, Heikki - In: The journal of business & industrial marketing 30 (2015) 6, pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
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Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli; Karjaluoto, Heikki; Ukpabi, Dandison - In: Journal of interactive marketing 58 (2023) 4, pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
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The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia; Karjaluoto, Heikki - In: Industry 5.0 : Creative and Innovative Organizations, (pp. 27-53). 2023
Persistent link: https://www.econbiz.de/10014317822