Hänninen, Nora; Karjaluoto, Heikki - In: Marketing Intelligence & Planning 35 (2017) 4, pp. 458-472
into customer loyalty. Design/methodology/approach The theoretical framework consists of links between customer …-perceived value, marketing communication quality, channel effectiveness, and customer loyalty. The age of the business relationship is … customer-perceived value on customer loyalty are both direct and indirect, as marketing communications partially mediate this …