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Customer environmental values and their contribution to loyalty in industrial markets

Mustonen, Nora; Karjaluoto, Heikki; Jayawardhena, Chanaka - In: Business strategy and the environment 25 (2016) 7, pp. 512-528

Persistent link: https://www.econbiz.de/10011643593

Antecedents of online banking satisfaction and loyalty: empirical evidence from Finland

Karjaluoto, Heikki; Jarvenpaa, Lasse; Kauppi, Ville - In: International Journal of Electronic Finance 3 (2009) 3, pp. 253-269

and PU and PEOU, between PEOU and satisfaction and finally between satisfaction and loyalty. The study finally provides …

Persistent link: https://www.econbiz.de/10008592711

Antecedents of online banking satisfaction and loyalty: empirical evidence from Finland

Karjaluoto, Heikki; Jarvenpaa, Lasse; Kauppi, Ville - In: International Journal of Electronic Finance 3 (2009) 3, pp. 253-269

and PU and PEOU, between PEOU and satisfaction and finally between satisfaction and loyalty. The study finally provides …

Persistent link: https://www.econbiz.de/10008539397

How value and trust influence loyalty in wireless telecommunications industry

Karjaluoto, Heikki; Jayawardhena, Chanaka; Leppäniemi, … - In: Telecommunications Policy 36 (2012) 8, pp. 636-649

Despite making significant investments in enhancing the customer service experience, long-term customer loyalty remains … and usage level actually affect value, trust and loyalty is inconclusive. The current research is set in the … perceived value relates positively to loyalty, and that trust mediates that relationship. Surprisingly, in the …

Persistent link: https://www.econbiz.de/10011056942

The effect of marketing communication on business relationship loyalty

Hänninen, Nora; Karjaluoto, Heikki - In: Marketing Intelligence & Planning 35 (2017) 4, pp. 458-472

into customer loyalty. Design/methodology/approach The theoretical framework consists of links between customer …-perceived value, marketing communication quality, channel effectiveness, and customer loyalty. The age of the business relationship is … customer-perceived value on customer loyalty are both direct and indirect, as marketing communications partially mediate this …

Persistent link: https://www.econbiz.de/10014946979

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Hepola, Janne; Karjaluoto, Heikki; Hintikka, Anni - In: Journal of Product & Brand Management 26 (2017) 3, pp. 282-293

Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE). Design/methodology/approach A survey was administered to the customers of a Finnish...

Persistent link: https://www.econbiz.de/10014897337