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Karray, Salma
Frese, Erich
37
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27
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25
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24
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23
Ahlert, Dieter
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17
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European journal of operational research : EJOR
2
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
12
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1
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
2
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
3
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
4
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
5
Periodicity of pricing and marketing efforts in a distribution channel
Karray, Salma
- In:
European journal of operational research : EJOR
228
(
2013
)
3
,
pp. 635-647
Persistent link: https://www.econbiz.de/10009758064
Saved in:
6
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
7
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
8
Cooperative promotions in the distribution channel
Karray, Salma
- In:
Omega : the international journal of management science
51
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010466603
Saved in:
9
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
10
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
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