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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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Customer-supplier relationships in high technology markets 3.0
Ruyter, Ko de; Keeling, Debbie Isobel; Cox, David - In: Industrial marketing management : the international … 79 (2019), pp. 94-101
Persistent link: https://www.econbiz.de/10012064195
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When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de; Keeling, Debbie Isobel; Ngo, Liem Viet - In: Australasian marketing journal 26 (2018) 3, pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
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GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera; Wiertz, Caroline; Cotte, June; Ruyter, Ko de - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
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AI-chatbots on the services frontline addressing the challenges and opportunities of agency
Chong, Terrence; Yu, Ting; Keeling, Debbie Isobel; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012666027
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel; Keeling, Kathleen; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
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Deliberate learning as a strategic mechanism in enabling channel partner sales performance
Keeling, Debbie Isobel; Cox, David; Ruyter, Ko de - In: Industrial marketing management : the international … 90 (2020), pp. 113-123
Persistent link: https://www.econbiz.de/10012321920
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Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de; Keeling, Debbie Isobel; Plangger, Kirk; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012819735