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~person:"Keller, Kevin Lane"
~person:"Khan, Imran"
~subject:"Age group"
~subject:"Markenführung"
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Age group
Markenführung
Brand management
54
Consumer behaviour
52
Konsumentenverhalten
52
Markenartikel
47
Brand
41
Brand image
32
Markenimage
32
Beziehungsmarketing
19
Relationship marketing
19
Brand experience
10
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing management
9
Marketingmanagement
9
Markenpolitik
7
Strategisches Management
7
Advertising
6
Brand extension
6
Brand loyalty
6
Corporate Social Responsibility
6
Corporate social responsibility
6
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6
Werbung
6
CSR
5
Hotel industry
5
Hotellerie
5
Internet marketing
5
Online-Marketing
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Brand architecture
4
Customer integration
4
Dienstleistungsqualität
4
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4
Markenarchitektur
4
Markentreue
4
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4
Service quality
4
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4
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4
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37
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7
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7
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6
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2
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1
Graue Literatur
1
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1
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1
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Language
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English
54
Author
All
Keller, Kevin Lane
Khan, Imran
Phau, Ian
36
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
32
Burmann, Christoph
27
Baumgarth, Carsten
26
Ko, Eunju
26
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Hollebeek, Linda D.
21
Guzman, Francisco
20
Japutra, Arnold
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Dawes, John
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Kapferer, Jean-Noël
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Septianto, Felix
16
Valette-Florence, Pierre
16
Huber, Frank
15
Kunkel, Thilo
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
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Published in...
All
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of marketing
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing-mix strategies - product strategy and promotion strategy
1
The international journal of bank marketing : IJBM
1
The marketing review
1
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Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
2
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
4
Consumer
brand
relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
5
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
6
The
brand
report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
7
The effects of
brand
name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
8
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
9
If all their products seem the same, all the parts within a product seem the same too : how
brand
homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
10
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
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