//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
10
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
Marketing management
3
Marketingmanagement
3
Brand
2
Brand extension
2
China
2
Comparison
2
Economic culture
2
Economics of information
2
Informationsökonomik
2
International marketing
2
Internationales Marketing
2
Markenartikel
2
Markentransfer
2
Value analysis
2
Vergleich
2
Welt
2
Wertanalyse
2
Wirtschaftskultur
2
World
2
Competitive advantage
1
Cultural identity
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Market research
1
Marktforschung
1
Measurement
1
Messung
1
Nordamerika
1
North America
1
Psychology of advertising
1
Signalling
1
Werbepsychologie
1
Wettbewerbsvorteil
1
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Reprint
Article in journal
253
Aufsatz in Zeitschrift
253
Aufsatz im Buch
26
Book section
26
Collection of articles of several authors
9
Sammelwerk
9
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Working Paper
3
Conference paper
2
Konferenzbeitrag
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
10
Author
All
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
more ...
less ...
Published in...
All
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Marketing-mix strategies - product strategy and promotion strategy
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Building customer-based
brand
equity : creating
brand
resonance requires carefully sequenced
brand
-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
5
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
6
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
7
The structure of survey-based
brand
metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
8
Communication strategies for
brand
extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
9
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
10
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->