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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver - 2017 - 15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
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Marketing
Kerin, Roger A.; Berkowitz, Eric N.; Hartley, Steven W.; … - 2003 - 7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Berkowitz, Eric N.; … - 2006 - 8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2011 - 10. ed
Persistent link: https://www.econbiz.de/10003887810
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2011 - 4th ed
Persistent link: https://www.econbiz.de/10008738251
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2013 - 5. ed.
Persistent link: https://www.econbiz.de/10009671088