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~person:"Keller, Kevin Lane"
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Keller, Kevin Lane
Kotler, Philip
123
Bruhn, Manfred
108
Homburg, Christian
88
Meffert, Heribert
76
Pepels, Werner
63
Sheth, Jagdish N.
43
Albers, Sönke
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Berndt, Ernst R.
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Kirchgeorg, Manfred
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Kumar, V.
39
Tomczak, Torsten
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Bauer, Hans H.
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Kleinaltenkamp, Michael
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Belz, Christian
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33
Piercy, Nigel
32
Kitchen, Philip J.
31
Marshall, Greg W.
31
Diller, Hermann
29
Madhani, Pankaj M.
29
Vrontis, Demetris
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Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Agnihotri, Raj
26
Burmann, Christoph
26
Kuß, Alfred
26
Reinecke, Sven
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Simon, Hermann
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Fritz, Wolfgang
24
O'Cass, Aron
24
Fantapié Altobelli, Claudia
23
Lancaster, Geoffrey
23
McDonald, Malcolm
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Varadarajan, Rajan
23
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22
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wi wirtschaft
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ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
6
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1
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
2
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
3
Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
Saved in:
4
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
5
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
6
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
8
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
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