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~person:"Keller, Kevin Lane"
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Keller, Kevin Lane
Press, World Trade
173
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79
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76
Greenstein, Shane M.
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Peitz, Martin
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67
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62
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44
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43
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43
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41
Kumar, V.
39
Waelbroeck, Patrick
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38
Pitt, Leyland F.
37
Fairlie, Robert W.
36
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36
Ghose, Anindya
35
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35
Singh, Nirvikar
35
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35
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2
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2
wi - Wirtschaft
2
wi wirtschaft
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ECONIS (ZBW)
47
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1
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
2
Analyzing media interactions : the effects of coordinated TV-print
advertising
campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
Saved in:
3
The effects of brand name suggestiveness on
advertising
recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
4
Memory in
advertising
: the effect of
advertising
memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
Saved in:
5
Memory factors in
advertising
: the effect of
advertising
retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
6
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
8
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
9
How
advertising
expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
10
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
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