Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
B2B services : linking service...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
56
Markenführung
56
Brand image
32
Markenimage
32
Markenartikel
26
Brand
21
Consumer behaviour
21
Konsumentenverhalten
21
Marketing management
18
Marketingmanagement
18
Brand extension
10
Markenpolitik
10
Markentransfer
10
Strategisches Management
8
Competitive strategy
5
Produktmanagement
5
Wettbewerbsstrategie
5
B-to-B-Marketing
4
Brand architecture
4
Business-to-business marketing
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Markenwert
4
Product management
4
Strategic management
4
USA
4
United States
4
Advertising
3
Beziehungsmarketing
3
Brand equity
3
Branding
3
Brands
3
Marketing
3
Measurement
3
Messung
3
Relationship marketing
3
Werbung
3
Accounting valuation
2
Advertising effects
2
more ...
less ...
Online availability
All
Undetermined
11
Free
5
Type of publication
All
Article
45
Book / Working Paper
22
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
15
Book section
15
Reprint
9
Lehrbuch
6
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Textbook
4
Working Paper
4
Case study
1
Fallstudie
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
65
German
1
Undetermined
1
Author
All
Keller, Kevin Lane
Bruhn, Manfred
234
Burmann, Christoph
158
Homburg, Christian
156
Esch, Franz-Rudolf
153
Huber, Frank
128
Bauer, Hans H.
114
Meffert, Heribert
112
Baumgarth, Carsten
103
Kumar, V.
100
Kleinaltenkamp, Michael
97
Han, Heesup
90
Melewar, T. C.
89
Wiedmann, Klaus-Peter
83
Herrmann, Andreas
80
Siciliani, Luigi
76
Svensson, Göran
76
Ahlert, Dieter
75
Verhoef, Peter C.
74
Tomczak, Torsten
71
Grönroos, Christian
69
Stauss, Bernd
68
Mattila, Anna S.
67
Bang, Nguyen
64
Straume, Odd Rune
63
Görg, Holger
62
Hollebeek, Linda D.
60
Backhaus, Klaus
58
Phau, Ian
58
Swoboda, Bernhard
58
Meyer, Anton
55
Propper, Carol
55
Gil Saura, Irene
54
Sharma, Piyush
53
Edvardsson, Bo
52
Lindgreen, Adam
52
Piller, Frank T.
52
Vrontis, Demetris
52
Woodside, Arch G.
52
Henneberg, Stephan
51
more ...
less ...
Published in...
All
The journal of brand management : an international journal
6
Report / Marketing Science Institute
4
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
more ...
less ...
Source
All
ECONIS (ZBW)
64
USB Cologne (EcoSocSci)
3
Showing
11
-
20
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
12
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
13
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
14
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
15
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
16
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
17
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
18
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
19
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
20
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
First
Prev
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
